About that title - it's hard! Recently, I was asked to give a short bit of advice to small business owners, opening up for the first time. We'll, running a small business means that the successes, or failures, fall on your shoulders alone.
When I first started my vintage jewelry shop, I was centrally focused on having a great stock from which customers could pull…whatever…from.
That’s good.
That's great, really. It is something every business owner should do.
But it’s certainly not enough.
If I could only offer two bits advice,
here they are:
-Know your stock.
Specialize in a certain niche market and learn everything you can about it. You must be a master of your area. You should be the reference point, and no question should stump you.
If you find that one does, stop.
Don’t talk yourself into a corner and please, don’t make up anything you can’t verify.
Instead, a simple “Let me get back to you,” will suffice. THEN GET BACK TO THEM. Follow up!
-Be organized. Your entire day should be mapped out. Sorry. Owning your own business is not a free pass to do what you want all day, especially if you’re owner, manager, clerk, expediter, press manager, etc. Have planner - I like to go old school with the Moleskines (expensive, but good!)
Break up the early part of your day into a few sections: marketing, responding to client calls/emails, inventory, etc.
Set aside at least 15 solid minutes each, without interruption, to do all of these things. If you work from home, that means going to a room, locking the door and hoping the kids/dogs/cats/pirates don't kill each other in the meantime. If you don't have a shop, or office, or an extra room in your house, go to Lowes or Home Depot and buy a readymade garage. You can insulate it for next to nothing and have a space that belongs only to you and your business. A shed like this, already built and primed costs less than $2500
There's a finished one on the right. Don't you love with they've done with it? The point is to have a space and a time to get done, what needs to be done in order for your business to succeed. Hope this helps and feel free to email me with any questions!